Corporate Mission
 
The mission declares RAI’s purpose as a company:

RAI’s mission is to foster value to its clients by providing high quality products at competitive prices to the worldwide markets in which the company facilitates the understanding of supply chain complexities and identifies solutions.

RAI pushes boundaries in everything the company does; it is an organisation which prides itself on its use of technology and infrastructure. The business has taken an evolutionary approach to distribution and provides a framework of practical technical support for all its clients.
 
  Core Values:
 
Ethics - Devoted to maintaining high ethical standards and honest business conduct
Trust - Establish solid partnerships with suppliers and clients alike based on professionalism, respect and mutual trust
Quality - Provide the best quality products and peerless service whilst delivering promised volume
Growth - Committed to building an infrastructure that will enable continued and sustainable growth
Citizenship - Understand the importance of corporate social responsibility and contribute to the communities in which RAI operates
Global Approach - Take a global outlook on business and is focused on creating a strong network throughout current and emerging markets